Protein powders have long been used by athletes to curb hunger, build muscle, and increase performance.
However, non-athletes and bodybuilders are beginning to use protein powders in their daily diets and for good reason -- according to the Center for Disease Control (CDC), only 15.5% of a woman's daily calorie intake is protein, and for men, it's just half a percent higher. WebMD, on the other hand, recommends that protein consumption should be up to 35% total calories.
This means that people are beginning to recognize that their protein intake isn't quite high enough to meet their overall dietary needs and are beginning to use supplemental protein powder to reach their daily protein goals.
But what protein powders are they choosing? Vanilla? Chocolate? Strawberry? Not necessarily.Today's consumers are actually looking for a protein powder that is much more versatile -- unflavored.
Aren't Unflavored Protein Powders for Medical Use?
When unflavored protein powders first came out on the market, they were largely used for medical purposes.
For example, if a man became ill and could no longer eat well, unflavored protein powder could be mixed in with applesauce, milk, mashed potatoes, and in some cases, even water. This would allow the man increase calorie and protein intake even though his eating habits had changed with his illness.
Using protein powder in this manner decreases the likelihood or slows down the process of losing muscle tone, dropping weight, and becoming weak.
For this reason, unflavored protein powders are excellent for the medical community.But they're not necessarily reserved just for the medical community.
Athletes and non-athletes alike can use unflavored protein powder in many more ways than traditional powders to achieve their dietary, fitness, and wellness goals.
Does Unflavored Protein Powder Have a Taste?
Surprisingly, most unflavored protein powders do not taste like much of anything.
While you're likely to notice some taste and texture when mixed with water, most people don't do this simply because there's no protein powder on the market today that is unnoticeable in water.However, when mixed with just about anything else -- from juice to soup -- protein powder generally cannot be detected.
This means that unflavored protein powder has greatversatility, which is perfect for today's busy lifestyles.
Flavored protein powders, including chocolate, vanilla, strawberry, and even fun flavors like butter pecan, can typically only be made into shakes.Flavored protein may be able to be mixed into brownies or cakes, however, this negates its healthiness.
How Consumers Use Unflavored Protein Powder
Today's social media websites like Facebook and Pinterest play a significant role in what people are eating.
Recipes are abound on social media sites in both video and photo form, and finding recipes this way is surpassing using traditional cookbooks.