There is a lot of information out about the healing power of turmeric and curcumin. Yet, there is still some confusion about what these supplements are. They are two separate things. Turmeric is a plant (Curcuma longa) while Curcumin is a substance that comes from the roots of the turmeric plant (Curcuma longa.) It is important to make that distinction and to also list the Latin name given to this plant as there are other turmeric plants and when taking supplements it is important that the ingredients come from the right plant.
People are more health-conscious than ever before, and this is reflected in the booming vitamin and supplement manufacturing industry.
Phil started his company, Brain Essentials, from a one-room apartment just after college, and moved to a 2,500 square foot warehouse just two years later.
He’s made great strides, but is now looking to break through to the next level.
He’s asked for feedback from his customer base and researched current market trends.
The consistent message he’s received from customers is a desire for more high-quality supplement choices.
He's also ready to raise more awareness about his product line and brand ethos.
Taking this feedback into consideration, Phil has made some key strategic and marketing moves for Brain Essentials, and it’s paid off exponentially.
Perhaps your supplement business can benefit from this experience? Consider the following 12 ideas to help breathe new live into your vitamin and supplements business:
People are caught between what is perceived and what actually is. In the case of organic supplements, the word "organic" is highly misleading.
Your company is already established and successful. You take pride in providing high quality health and wellness products that improve peoples’ lives; however, you know there’s more your supplement brand could be doing in the marketplace.
It’s time to take things to the next level. You’ve done your homework about what people are looking for in supplements, and you see current and upcoming trends. You’re in touch with the pulse of the industry, and it’s time to expand to new horizons of success.
This next step will likely involve connecting with a new supplement manufacturer for some or all of your product line. However, this decision should not be taken lightly. If you want to make a mutually beneficial connection that helps take your business to the next level, be sure to ask the following 15 questions while screening potential suppliers:
This article was originally written as a submission for Senior Resource Guide
Like many baby boomers, Bill wants to age well and remain sharp as a tack in his golden years. Bill remembers how his father seemed to lose the ability to use the skills and knowledge he acquired over a lifetime, something medical professionals refer to as “crystallized intelligence.” Realizing that people are living longer than ever before, Bill wants to do whatever he can to preserve his crystallized intelligence as he ages.
For years, the debate has raged on and on about whether or not there is any real benefit to be gained by well-nourished populations from taking vitamins, particularly multivitamins.
People are advised to eat a healthy diet, to get plenty of exercise, and to lose weight. Yet, it is extremely difficult to understand what is a healthy food choice given the myriad of misinformation that is available even from reputable sources such as the FDA.
Probiotics are quickly becoming a household name as health-conscious people continue to hear of their increasing list of benefits.
Meet Pat, a health-conscious person who knows that regular exercise, nutritious food and a healthy lifestyle can help reduce the risk of heart disease, stroke, and type-2 diabetes – three of the most serious health conditions plaguing Americans today. Pat might be alarmed to learn there is something missing from this strategy – magnesium.