Supplement Manufacturer Insiders Knowledge

Will Cartwright

Will Cartwright
Will specializes in internet marketing for the nutraceutical industry. Will has years of experience working with both Supplement Brands & Manufacturers, giving him great insider knowledge of operations & marketing methodology that works within this industry. Will is constantly reviewing new product trends and listening to feedback from industry leaders.
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Recent Posts

Plant Based Protein VS Whey Protein

Posted by Will Cartwright on May 22, 2017 11:30:00 AM

These days, you cannot run a successful sports nutrition or nutritional supplement business without offering at least seven different kinds of protein powder.

When it comes to these products, every customer has their preferences.

Of the main categories of protein supplement, the most important are arguably plant based protein and whey based protein.

So we asked, which type of protein stacks up as the reigning champion in the ongoing debate over Plant Based Protein VS Whey Protein?
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Topics: Industry Research

Use of Nutraceuticals Emerging As A Social Norm

Posted by Will Cartwright on May 18, 2017 10:50:16 AM

We live in an age where people of all ages are more empowered about their health than ever before.

The James family is a prime example of this; parents Bob and Emily take fish oil and calcium to support their heart and bone health as they enter their 50s.

Their son Dan supports his passion for sports and fitness with quality protein powders. Daughter Emily takes ginseng to boost concentration and memory in college.

An increasing number of consumers are buying into the importance of preventative health care, and this trend is fueling increased growth in the vitamin and supplement industry.

Taking key nutraceuticals can make all the difference in ongoing health and quality of life, and more and more people are becoming aware of this.

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Topics: Industry Research

Health Benefits of Vitamin D3

Posted by Will Cartwright on May 15, 2017 11:30:00 AM
  • Vitamin D3 is produced in the skin and is the same as vitamin D.

Vitamin D is known by many names and it has many benefits including playing a role in making us happier.

In this healthier thanks to vitamin D3 blog, we explore the healthy benefits that vitamin B3 provides. 

Vitamin D3 and it's Manufacturers 

There are several angles that vitamin D3 manufacturers can use to market and sell Vitamin D3.

As a supplement, Vitamin D3 is critical because it is made when the sun's rays make contact with our skin; more specifically when we absorb the UVB rays of the sun.

However, many consumers are concerned about overexposure to the sun and the health issues that the sun can cause including:

  • Premature aging
  • Increased risk of skin cancer
  • Sunburn
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Topics: Trending Products, Industry Research

Plant Based Protein Powder Benefits

Posted by Will Cartwright on May 11, 2017 11:30:00 AM

There are many arguments over which type of protein is better for you — those from plants of from animals.

There is no blanket answer to the question because the outcome or answer is dependent upon the goal for using proteins.

We all need protein but factors such as:

  •  Ethics over the treatment of animals
  • The relationship between health and diet
  • Food allergies

Impact why we need certain types of protein over other types of protein.

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Topics: Insider Knowledge

Custom Supplement Manufacturing: Jed's Journey

Posted by Will Cartwright on May 8, 2017 11:30:00 AM

The following is a fictional story about how Jed Johnstone started his own supplement line Brain Trust.

We will magnify the process he went through when searching for the right company to manufacture his product.

Jed Johnstone was still in college when he got the idea for Brain Trust.

Despite its name, Brain Trust was not a think tank or idea incubation project;  Brain Trust was Jed’s vision for a vitamin and supplement company specializing in brain-boosting nutraceuticals specially formulated for college students.

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Topics: Industry Research

Wholesale  Protein Powder Buying Guide

Posted by Will Cartwright on May 4, 2017 10:44:19 AM

You can buy just about anything wholesale, and this is no less true with nutritional and sports supplements.

If you’re looking to fire up a sports nutrition supply retail shop of your own, you can expect protein powder to be a major seller into the foreseeable future.

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Topics: Insider Knowledge

How To Manufacture A Custom Protein Powder For Your Brand

Posted by Will Cartwright on May 1, 2017 11:00:44 AM

Today’s sports nutrition and dietary supplement market is absolutely flush with protein powders- and a for very good reason.

These products are effective, nutritious, easy to use, convenient- and they can be made to taste like fruit or chocolate milk. So what’s not to love?

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Topics: Insider Knowledge

Why It’s Time to Go Organic: Vitamin and Supplements

Posted by Will Cartwright on Apr 28, 2017 10:37:36 AM

The trend toward organics has really hit its stride in recent years.

As a result, organic supplement manufacturers have been in higher demand.

This is largely in response to the previous push toward GMOs (genetically modified organisms) and the resultant “frankenfoods” that have found their way onto store shelves.

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Topics: Industry Tips & Tricks

Marketing Nutritional Supplements

Posted by Will Cartwright on Apr 17, 2017 10:30:00 AM

Today, there are hundreds of thousands of supplements, sport nutrition vitamins, and other similar products vying for your customer’s attention. Many of these are unique with real benefits for users, and many are not. The increasingly savvy consumer of these products can be fooled by a product for a while- but low-quality supplements with little to no positive effects don’t take long to wash out of the market forever- and anything that even remotely reminds consumers of those failed products is also doomed to failure.

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Topics: Industry Tips & Tricks

Jet.com: New Online Retailer Designed to Cut Amazon Down to Size

Posted by Will Cartwright on Apr 13, 2017 10:30:00 AM

Chances are you’re familiar with Sam’s Club or Costco. If not, you’ve probably shopped with Amazon Prime and know all of the ins and outs of club based retailers.

What is less certain is whether enough people know about the revolutionary and relatively new online retailer known as Jet.com.

As the newest, and strangest, online merchant of its kind, Jet is raising the bar for online retail in a number of surprising ways.

They’re also rocking the boat- with the expressed purpose of making waves for Amazon.com. Before you race over to find out what’s new, it might be helpful to talk about why Jet is so new and so different. 

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Topics: Industry Research

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