Supplement Manufacturer Insiders Knowledge

Will Cartwright

Will Cartwright
Will specializes in internet marketing for the nutraceutical industry. Will has years of experience working with both Supplement Brands & Manufacturers, giving him great insider knowledge of operations & marketing methodology that works within this industry. Will is constantly reviewing new product trends and listening to feedback from industry leaders.
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Recent Posts

Growing Niche: Private Label Hip and Joint Supplements for Dogs

Posted by Will Cartwright on Oct 16, 2017 11:30:00 AM

Pet health products and supplement sales are soaring, and that means that the market opportunity for private label brands is big. In this blog, we look ats some of the ingredients found in hip and joint supplements for dogs and discuss the opportunities for private label brands amid the increase of pet joint supplement sales in the market over the past few years. Keep reading to learn more about this growing opportunity.

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Topics: Supplement Entrepreneurship

Why Marketing Supplements Through Social Media is Essential

Posted by Will Cartwright on Oct 13, 2017 11:30:00 AM

Today, social media influence is at an all-time high. In fact, it's estimated that more than 80% of Americans have at least one social media account—an increase of several percent from 2016's findings. The number of Americans using social media has steadily been on the rise since 2008 with no signs of slowing down any time soon.

With this in mind,  supplement businesses across the globe have been seeing success in incorporating social media into brand marketing strategies. And for supplement companies looking to make a name for themselves in a competitive industry, having a solid social media marketing strategy is a must.

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Topics: Frequently Asked Questions

Consistent Private Label Weight Loss Product Oppurtunity Revealed

Posted by Will Cartwright on Oct 11, 2017 4:10:52 PM

We here at ABH Pharma want to illustrate to our subscribers that there is a reoccurring trend in the private label weight loss product market with fat burner supplements and you can capitalize easily with our Premium Private Label Fat Burner Formula. For a limited time we are offering reduced pricing while supplies last! 

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Topics: Supplement Entrepreneurship

8 Common Mistakes Made by Supplement Brand Owners

Posted by Will Cartwright on Oct 11, 2017 11:30:00 AM

Starting a supplement business is an exciting prospect, and smart planning is key to success. One of the pillars of a solid foundation is researching what’s worked for similar enterprises – and also learning from their mistakes. The following are eight of the most common errors and miscalculations made by new supplement brand owners (so that you can avoid making them yourself): 

1. Not Clearly Identifying Your Target Customers

Being too diffuse in your marketing efforts is a common mistake made by all too many new vitamin and supplement companies. Every brand needs a niche and a target audience to set it apart from the competition. What is your passion? Which area of health and wellness to you want to contribute to with your products?

Specializing helps you to zero in on your target customer base. Some example target markets might be high-intensity interval trainers or middle-aged consumers looking to preserve health and quality of life. Other ways to create a niche might include being gluten-free, organic and/or vegan. From there, all the elements of your products, packaging and marketing can reflect your focus.

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Topics: Video & Graphic Archive

The Different Forms of Nutritional Tablets

Posted by Will Cartwright on Oct 9, 2017 11:30:00 AM

If you're in the market to begin selling your own nutritional supplements, then one of the first steps will be to determine not only what you want to have manufactured, but to decide on the various types, coatings, shapes, and other customization options for each supplement. After all, there are a variety of different types of nutritional tablets and capsules available, each differing in the way they are taken, the way they break down in the body, and more.

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Topics: Nutraceutical Industry News

Best Stock Private Label Energy Pills

Posted by Will Cartwright on Oct 6, 2017 11:30:00 AM

ABH Pharma's president Frank Cantone is back with a new product of the week! We are pleased to unveil our Stock Smooth Energy formula for private label distribution.

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Topics: Video & Graphic Archive

Improve your Gut Health Supplements with Amylase

Posted by Will Cartwright on Oct 4, 2017 11:30:00 AM

As more attention and focus are being put on the importance of gut health and digestion to overall health, supplement manufacturers are looking to create products from compounds that fill this need. This has lead to some to believe that probiotics are household necessities

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Topics: Trending Ingredient Spotlight

Sports Nutrition Products Market: Upselling & Cross-selling Supplements

Posted by Will Cartwright on Sep 29, 2017 2:30:00 PM

You’ve done it! You’ve broken into the health or sports nutrition products market, and business is accelerating. Perhaps you’re even one of the top sports nutrition brands? Regardless of your level of success, there is never a time for complacency. The top sports nutrition brands are always looking for ways to improve sales and enhance their product line.

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Topics: Supplement Entrepreneurship

Kava Supplement for Anxiety: Benefits, Recommended Dosage, and More

Posted by Will Cartwright on Sep 27, 2017 11:30:00 AM

What is Kava and How Does it Work?

Kava, also sometimes known as kava pepper or kava root, is plant-based extract that comes from the
Piper methysticum plant. 

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Topics: Trending Ingredient Spotlight

Supplements Made in USA Offer Profitable Market Advantage

Posted by Will Cartwright on Sep 25, 2017 11:30:00 AM

Some vitamin and supplement companies may be tempted to use dietary supplement manufacturers from overseas. They see this decision as a viable way to cut supplement manufacturing costs. However, they may not consider the impact of this decision to their brand perception and ultimately sales and profits!

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Topics: Supplement Entrepreneurship