Supplement Manufacturer Insiders Knowledge

Will Cartwright

Will Cartwright
Will specializes in internet marketing for the nutraceutical industry. Will has years of experience working with both Supplement Brands & Manufacturers, giving him great insider knowledge of operations & marketing methodology that works within this industry. Will is constantly reviewing new product trends and listening to feedback from industry leaders.
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Recent Posts

Bulk Unflavored Whey Protein Powder : Newest Trend in Protein

Posted by Will Cartwright on Feb 23, 2017 11:30:00 AM

Protein powders have long been used by athletes to curb hunger, build muscle, and increase performance.

However, non-athletes and bodybuilders are beginning to use protein powders in their daily diets and for good reason -- according to the Center for Disease Control (CDC), only 15.5% of a woman's daily calorie intake is protein, and for men, it's just half a percent higher. WebMD, on the other hand, recommends that protein consumption should be up to 35% total calories.

This means that people are beginning to recognize that their protein intake isn't quite high enough to meet their overall dietary needs and are beginning to use supplemental protein powder to reach their daily protein goals.

But what protein powders are they choosing? Vanilla? Chocolate? Strawberry? Not necessarily.Today's consumers are actually looking for a protein powder that is much more versatile -- unflavored.

Aren't Unflavored Protein Powders for Medical Use?

When unflavored protein powders first came out on the market, they were largely used for medical purposes.

For example, if a man became ill and could no longer eat well, unflavored protein powder could be mixed in with applesauce, milk, mashed potatoes, and in some cases, even water. This would allow the man increase calorie and protein intake even though his eating habits had changed with his illness.

Using protein powder in this manner decreases the likelihood or slows down the process of losing muscle tone, dropping weight, and becoming weak.

For this reason, unflavored protein powders are excellent for the medical community.But they're not necessarily reserved just for the medical community.

Athletes and non-athletes alike can use unflavored protein powder in many more ways than traditional powders to achieve their dietary, fitness, and wellness goals.

Does Unflavored Protein Powder Have a Taste?

Surprisingly, most unflavored protein powders do not taste like much of anything.

While you're likely to notice some taste and texture when mixed with water, most people don't do this simply because there's no protein powder on the market today that is unnoticeable in water.However, when mixed with just about anything else -- from juice to soup -- protein powder generally cannot be detected.

This means that unflavored protein powder has greatversatility, which is perfect for today's busy lifestyles.

Flavored protein powders, including chocolate, vanilla, strawberry, and even fun flavors like butter pecan, can typically only be made into shakes.Flavored protein may be able to be mixed into brownies or cakes, however, this negates its healthiness.

How Consumers Use Unflavored Protein Powder

Today's social media websites like Facebook and Pinterest play a significant role in what people are eating.

Recipes are abound on social media sites in both video and photo form, and finding recipes this way is surpassing using traditional cookbooks.

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Topics: Trending Products

Activated Charcoal Benefits Health & Are Steadily Gaining Popularity

Posted by Will Cartwright on Feb 20, 2017 11:30:00 AM

When Steve McMahon opted for early retirement and settled into a quiet condominium complex outside Savannah, Georgia, he expected life to be relaxing and robust.

Coming from northern Maine, he appreciated the warm, often temperate weather and sandy beaches at nearby Tybee Island.

But he found himself plagued with intestinal discomfort and increasing joint pain.

After being examined by his new Savannah doctor, a treatment of ampicillin was recommended for the stomach pain.

Unfortunately, pills to alleviate his growing arthritic symptoms were likely to cause even bigger intestinal problems. He had to grin and bear it.

The situation seemed unreal in many ways.

He had worked full-time most of his life to have a chance to scale back. His days by the pool’s side were often interrupted by his ailments.

Having stayed in shape from peewee sports to running 5Ks in his 40s, rising joint pain kept him out of the fitness center most days.

Life was moving in the wrong direction.

Steve found himself slipping into a minor depression. His waistline expanded a full pant-size from inactivity.

The strength in his legs lessened and a guy that was always proud of his rugged build began leaving a T-shirt on at the beach.

Healthy Supplement Solutions

It became apparent that modern medicine could only offer partial solutions to Steve’s health issues.

He popped into a few local alternative health centers in the area and explained his symptoms. He hoped that there were healthy and effective supplements available.

Being stuck with the ability to treat only one of his problems didn’t make sense.

At one of the health centers, he discovered a supplement brand that made activated charcoal pills.

The center held monthly workshops on supplements and how they could help resolve health-related problems for people like Steve.

The possibility of using a healthy supplement like activated charcoal inspired him to learn about it.

What is activated charcoal?

Activated charcoal is a tremendous supplement that is natural to the environment and safe for the human body.

It can be effectively used to absorb toxins in the body and flush them through your system.

The best activated charcoal to use to help heal the body should be made from coconut shells or other organic and natural materials.

The supplement has grown into a tried-and-true treatment and many emergency rooms keep it on hand.

Activated charcoal works by gathering toxins and chemicals into its pores.

The supplement gives off a negative charge that forces the positively charged toxins to bind with it and pass through the body.

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Topics: Trending Products

What Are Ayurvedic Herbal Supplements & Why Are They So Popular?

Posted by Will Cartwright on Feb 16, 2017 11:30:00 AM

Ayurvedic medicine may be something you've heard about but haven't done much research into.

As one of the hottest new health and wellness trends, incorporating Ayurvedic medicine into your supplement brand may be profitable for you.

Here's what you need to know about this ancient Indian medicine and how to best create supplements that open your client base to those who are interested in Ayurveda.

What Is Ayurvedic Medicine?

Ayurveda is thousands of years old and was developed by Indian sages well before Western medicine proved the powerful link between the mind and body.

Like some forms of Eastern medicine, Ayurveda does not solely focus on curing illness, but rather, promoting total health and wellness.

The primary principles that guide Ayurvedic medicine are that the mind and body are inexplicably connected and there is nothing with more power than the mind to heal ailments of the body.

Two secondary principles of Ayurveda are the importance of quality sleep and the use of food as medicine. Food should be nourishing, bright, and colorful, but today's diets are often lacking all three.

Benefits of Ayurveda

In 2015, the University of Maryland Medical Center published a report on the benefits of Ayurvedic medicine on the mind and body.

Ayurvedic practices and herbs can help improve symptoms of:

  • High blood pressure
  • High cholesterol
  • Anxiety
  • Depression
  • Dementia
  • Cancer
  • Alzheimer's disease
  • Asthma
  • Painful menstruation
  • Parkinson's disease
  • Infertility
  • Acne
  • IBS
  • Obesity
  • Chronic fatigue
  • Chronic pain

Ayurvedic medicine works to reduce the symptoms of the above conditions by balancing the three energies of the body,or doshas.

The belief behind Ayurveda is that in balancing the three doshas -- which is different for each person -- disease can be eliminated and true health, wellness, and vitality can be achieved.

Supplements Used in Ayurvedic Medicine

There are a number of vitamins and supplements that are incorporated into Ayurvedic medicine to help balance the body's energies.

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Topics: Insider Knowledge, Trending Products

MCT Oil Benefits Weight Loss & People Are Noticing

Posted by Will Cartwright on Feb 13, 2017 11:30:00 AM

When Martin Stuart injured his knee playing flag football at the company’s yearly outdoors weekend event, his life took an unexpected downturn.

Martin had always been the athletic type.

He ran track in high school, hiked the Appalachian Trail with his fraternity brothers in college and the people in his office considered him a workout warrior.

Beyond regular trips to the gym, he maintained a mostly healthy diet. You wouldn’t catch him in a fast food drive through, but he liked a good pizza and

wings when watching sports on TV with his buddies.

He was never one to fear a few extra calories, because he could always log an extra mile or two on the tread mill .

But his ability to control body fat took a hit with that knee injury.

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Topics: Trending Products

Benefits of Folic Acid Supplements | Crucial to Prevent Birth Defects

Posted by Will Cartwright on Feb 9, 2017 11:30:00 AM

Supplement Manufacturing Can Help Prevent Birth Defects by Providing Folic Acid

Kristy thinks she may want to have a baby someday, but wonders if her body is in the best shape possible for the health of her baby.

While she eats a healthy diet and engages in regular exercise, she worries that she should be doing more to avoid birth defects and other problems during a future pregnancy.

Healthcare professionals have known for decades that consuming folic acid reduces a woman’s risk of having an infant affected by specific types of birth defects, known as neural tube defects.

The neural tube is the hollow structure where the brain and spinal cord form in a developing embryo. Neural tube defects affect the brain, spine, or spinal cord in that developing embryo.

Two of the most common neural tube defects are anencephaly and spina bifida.

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Topics: Industry Research

7 Supplements to Stock for Kids - Beyond the Multivitamin

Posted by Will Cartwright on Feb 6, 2017 11:30:00 AM

How are you marketing your brand to parents and families? If you are only stocking a basic multivitamin, you could be missing out. From pre-natal health and wellness to supplements for growing teens, filling the needs of not only parents, but kids as well can help you expand your market and appeal to your target consumer in more ways than one.

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Topics: Trending Products, Industry Research

Understanding Training, Diet, & Supplements for Bodybuilders

Posted by Will Cartwright on Feb 2, 2017 11:30:00 AM

Bodybuilding champions are the embodiment of physical accomplishment. They merge heavy weight lifting with calorie-burning cardiovascular and aerobic training to create the leanest, most muscular physiques on the planet.

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Topics: Industry Tips & Tricks

Turmeric and Curcumin Powerful Healing in Supplement Form

Posted by Will Cartwright on Jan 30, 2017 11:30:00 AM

There is a lot of information out about the healing power of turmeric and curcumin. Yet, there is still some confusion about what these supplements are. They are two separate things. Turmeric is a plant (Curcuma longa) while Curcumin is a substance that comes from the roots of the turmeric plant (Curcuma longa.) It is important to make that distinction and to also list the Latin name given to this plant as there are other turmeric plants and when taking supplements it is important that the ingredients come from the right plant. 

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Topics: Trending Products, Industry Research

12 Marketing Ideas for any Supplement Business in 2017

Posted by Will Cartwright on Jan 26, 2017 11:30:00 AM
People are more health-conscious than ever before, and this is reflected in the booming vitamin and supplement industry. Phil started his company, Brain Essentials, from a one-room apartment just after college, and moved to a 2,500 square foot warehouse just two years later. He’s made great strides, but is now looking to break through to the next level.

He’s asked for feedback from his customer base and researched current market trends. The consistent message he’s received from customers is a desire for more high-quality supplement choices. He's also ready to raise more awareness about his product line and brand ethos.

Taking this feedback into consideration, Phil has made some key strategic and marketing moves for Brain Essentials, and it’s paid off exponentially. Perhaps your supplement business can benefit from this experience? Consider the following 12 ideas to help breathe new live into your vitamin and supplements business:
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Topics: Insider Knowledge, Industry Tips & Tricks

Organic — The New Face of Supplements

Posted by Will Cartwright on Jan 23, 2017 11:30:00 AM

People are caught between what is perceived and what actually is. In the case of organic supplements, the word "organic" is highly misleading.

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Topics: Insider Knowledge, Industry Tips & Tricks

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