Supplement Manufacturer Insiders Knowledge

Will Cartwright

Will Cartwright
Will specializes in internet marketing for the nutraceutical industry. Will has years of experience working with both Supplement Brands & Manufacturers, giving him great insider knowledge of operations & marketing methodology that works within this industry. Will is constantly reviewing new product trends and listening to feedback from industry leaders.
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Recent Posts

Why Beta Carotene is in Every Skin Care Supplement

Posted by Will Cartwright on Nov 1, 2017 11:30:00 AM

Beta carotene is a natural substance that we take in through our diet. It is naturally occurring in many foods that are orange in color- carrots, winter squash, sweet potatoes, and even leafy greens. In the body, beta carotene has two roles - as an antioxidant or as vitamin A, which is also known as Retinol. You might recognize that name as one of the most highly sought after treatments for skin issues such as Acne and for private label supplement brands that means big business. Keep reading to learn more about how this supplement can drive sales. 

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Topics: Trending Ingredient Spotlight

Dietary Supplement Packaging: Avoid These 10 Costly Mistakes

Posted by Will Cartwright on Oct 30, 2017 11:30:00 AM

The dietary and supplement market is highly competitive. The average consumer spends less than 14-seconds looking at a product before they move on to the next. That short amount of time is all about labeling, brand, and marketing. When you design your dietary supplement packaging, focus on that 14-second window. Below are some of the most costly labeling mistakes in your supplement label design. 

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Topics: Frequently Asked Questions

Gauging Profitability: Our Private Label Testosterone Boost Supplement

Posted by Will Cartwright on Oct 25, 2017 9:50:07 AM

Hey guys, Frank Cantone here. President of ABH Pharma and thank you for tuning into this week’s product of the week. Today we want to assist you in getting into the vast testosterone boosting market. Testosterone boosters are being utilized by men of all ages. Whether it is younger men looking to increase physical performance or endurance during a workout/sporting event or older men looking to regain vitality and drive.  

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Topics: Video & Graphic Archive

How the Best Supplement Companies Use & Track Social Media Influencers

Posted by Will Cartwright on Oct 23, 2017 11:30:00 AM

Finding influencers who will boost awareness of your  supplement brand and striking a deal is only part of the equation when it comes to using this powerful approach to marketing. Once you’ve forged a connection with a nutraceutical market influencer and their base, you need to determine how to track the effectiveness and performance of each person you’ve connected with.

It is essential to track your influencer marketing metrics to see how well this particular method is working for you. In many cases, technology can make a difference and allow you to see which influencers are driving quality traffic for your supplement brand.

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Topics: Frequently Asked Questions

Why All New Weight Loss Supplements Need Yohimbe Bark

Posted by Will Cartwright on Oct 20, 2017 11:30:00 AM

Yohimbe Bark is sold under several names, which include alpha-yohimbine and allo-yohimbine and more commercially recognized names such as yohimbine hydrochloride. This is a substance that has been approved in various supplements for nearly 30 years and that is currently rocking the weight loss market. Keep reading to learn about this supplement and the marketing opportunities for supplement manufacturers. 

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Topics: Trending Ingredient Spotlight

Top 20 Most Popular Dietary Supplements on Google

Posted by Will Cartwright on Oct 18, 2017 1:17:15 PM

Which are the most popular dietary supplements? An easy way to check is to use Google search data to determine what consumers look for when they shop online. To analyze this data we grabbed from google we used Keywordtool.io

We look at the top 20 most Google searched supplements and help you visualize the data! This data is important because if you take the time to research the market you could better analyze when certain supplements are most popular. This is super beneficial for private label supplements due to their ease of addition to your line. With ABH Pharma's private label supplements you can quickly add 500 bottles of a trending supplement to give your sales a calculated boost!

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Topics: Supplement Entrepreneurship

Growing Niche: Private Label Hip and Joint Supplements for Dogs

Posted by Will Cartwright on Oct 16, 2017 11:30:00 AM

Pet health products and supplement sales are soaring, and that means that the market opportunity for brands is big. In this blog, we look ats some of the ingredients found in hip and joint supplements for dogs and discuss the opportunities for supplement brands amid the increase of pet joint supplement sales in the market over the past few years. Keep reading to learn more about this growing opportunity!

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Topics: Supplement Entrepreneurship

Why Marketing Supplements Through Social Media is Essential

Posted by Will Cartwright on Oct 13, 2017 11:30:00 AM

Today, social media influence is at an all-time high. In fact, it's estimated that more than 80% of Americans have at least one social media account—an increase of several percent from 2016's findings. The number of Americans using social media has steadily been on the rise since 2008 with no signs of slowing down any time soon.

With this in mind,  supplement businesses across the globe have been seeing success in incorporating social media into brand marketing strategies. And for supplement companies looking to make a name for themselves in a competitive industry, having a solid social media marketing strategy is a must.

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Topics: Frequently Asked Questions

Consistent Private Label Weight Loss Product Oppurtunity Revealed

Posted by Will Cartwright on Oct 11, 2017 4:10:52 PM

We here at ABH Pharma want to illustrate to our subscribers that there is a reoccurring trend in the private label weight loss product market with fat burner supplements and you can capitalize easily with our Premium Private Label Fat Burner Formula. For a limited time we are offering reduced pricing while supplies last! 

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Topics: Supplement Entrepreneurship

8 Common Mistakes Made by Supplement Brand Owners

Posted by Will Cartwright on Oct 11, 2017 11:30:00 AM

Starting a supplement business is an exciting prospect, and smart planning is key to success. One of the pillars of a solid foundation is researching what’s worked for similar enterprises – and also learning from their mistakes. The following are eight of the most common errors and miscalculations made by new supplement brand owners (so that you can avoid making them yourself): 

1. Not Clearly Identifying Your Target Customers

Being too diffuse in your marketing efforts is a common mistake made by all too many new vitamin and supplement companies. Every brand needs a niche and a target audience to set it apart from the competition. What is your passion? Which area of health and wellness to you want to contribute to with your products?

Specializing helps you to zero in on your target customer base. Some example target markets might be high-intensity interval trainers or middle-aged consumers looking to preserve health and quality of life. Other ways to create a niche might include being gluten-free, organic and/or vegan. From there, all the elements of your products, packaging and marketing can reflect your focus.

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Topics: Video & Graphic Archive