Supplement Manufacturer Insiders Knowledge

Zachary Litton

Zachary Litton
Zach is a senior account executive here at ABH Pharma. Zach has years of experience working with both Supplement Brands & Manufacturers, giving him great insider knowledge of operations & sales methodology that works within this industry. Zach is constantly reviewing new product trends and listening to feedback from industry leaders to better his clients.

Recent Posts

Black Tea Extract in Supplements

Posted by Zachary Litton on Jan 19, 2018 11:30:00 AM

Made from the Camellia sinesis plant, black tea is beneficial in several ways. When aged, black tea leaves can be ground into a powder and included in supplements. Both black and green tea are found in supplements for their health benefits. See why using black tea in your next herbal supplement can grab the attention of consumers!

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Topics: Trending Ingredient Spotlight

Most Effective Sports Nutrition Ingredients

Posted by Zachary Litton on Jan 15, 2018 12:30:00 PM

Fitness and sports nutrition is huge in the supplement world. In 2010, the supplement industry sold $28.1 Billion in the US alone and that market was expected to crest the $36 Billion mark in 2017.

Yet, as lucrative as that sounds, the market is challenging. Not only are consumers actively looking for new ingredients and approaches to sports nutrition, there are an increasingly large number of new brands entering the marketplace each year.

In short, there are great opportunities and a lot of competition. The secret to success is strategic product development and unique blends of ingredients that meet the ever-changing demand of consumers. Here is a closer look at what that means for supplement brands!

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Topics: Trending Ingredient Spotlight

Gummy Vitamin Market Expanding Over Time

Posted by Zachary Litton on Jan 12, 2018 11:30:00 AM

For many supplement and vitamin brands, gummy vitamins continue to show potential. These soft, chewable, and often shaped vitamins and supplements address several key issues among consumers. In this blog, we look at why the gummy vitamin market is expanding over time and how that spells opportunity for supplement brands within the vitamin and supplement industry.

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Topics: Supplement Entrepreneurship

How Magnesium and Calcium Work Together in Supplements

Posted by Zachary Litton on Jan 8, 2018 11:30:00 AM

Calcium and magnesium are a wondrous pair in the supplement industry as they assist each other with absorption. This leads to supplement brands pairing the two supplements in their products. Both of these nutrients may be obtained together when not surpassing the typical daily recommended levels.They are both key minerals that act as electrolytes inside the body. They also help regulate levels of fluid inside your cells. 

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Topics: Trending Ingredient Spotlight

How Amazon Elements Changes the Supplement Industry

Posted by Zachary Litton on Dec 13, 2017 11:30:00 AM

Earlier in 2017, Amazon created their own line of supplements since they saw how much revenue is generated from their site of these products. It's called Amazon Elements and it is forcing all other supplement brands to step up! 

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Topics: Supplement Entrepreneurship

Prevagen Lawsuit Dissected: What it Means for Supplement Brands

Posted by Zachary Litton on Nov 29, 2017 11:30:00 AM

Recently, the New York State Attorney General and Federal Trade Commission charged marketers of Prevagen with making false label claims and unsubstantiated claims about their product. These claims included cognitive benefits and improvement of memory.

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Increase in Sales of Ashwagandha Capsules

Posted by Zachary Litton on Nov 15, 2017 11:30:00 AM
Ashwagandha offers homeostasis benefits. In medical terms - adaptogen - helps your body to adjust to and manage daily stresses. Ashwagandha is an ancient medicinal root (Ayurvedic) with a modern application across many ailments from bipolar disorder to erectile dysfunction and even fibromyalgia. [ 1 ] [ 2 ]

Interest in Ashwagandha Is Growing 

From 2004 though late 2010 there was little online interest in Ashwagandha, but from late 2010 through the present, interest in this Ayurvedic herb has grown. Today, it is ranking at 100 percent on Google Trends, which tracks internet searches over a period of time. [3] In fact, the primary interest in this herb is from India and the United States. People are searching for Ashwagandha capsules Benefits and Ashwagandha Benefits and some specialized terms such as Ashwagandha capsules Patanjali - which show its' interest from India. 

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Topics: Trending Ingredient Spotlight

How to Attract An Investor to Your Supplement Company

Posted by Zachary Litton on Oct 27, 2017 11:30:00 AM

Ready to start your supplement brand, but not quite there with the capital? An investor could help power your dreams by supplying the funds you need to launch your brand. Finding the right investor for your brand can take time though; you’ll need to fully develop your idea of concept, have a complete business plan in place and be ready to talk real dollars and cents with the prospects you attract.

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Investment Opportunity in Fish Oil for Dogs

Posted by Zachary Litton on Oct 2, 2017 11:30:00 AM

As human beings grow increasingly more mindful of the importance of being proactive about health, their interest in vitamins and supplements rises accordingly. From there, it’s only natural that the most conscientious pet owners start looking for the same health benefits for their pets.

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Topics: Supplement Entrepreneurship