Supplement Manufacturer Insiders Knowledge

Zachary Litton

Zachary Litton
Zach is a senior account executive here at ABH Pharma. Zach has years of experience working with both Supplement Brands & Manufacturers, giving him great insider knowledge of operations & sales methodology that works within this industry. Zach is constantly reviewing new product trends and listening to feedback from industry leaders to better his clients.

Recent Posts

Gummy Vitamin Market Expanding Over Time

Posted by Zachary Litton on Jan 12, 2018 11:30:00 AM

For many supplement and vitamin brands, gummy vitamins continue to show potential. These soft, chewable, and often shaped vitamins and supplements address several key issues among consumers. In this blog, we look at why the gummy vitamin market is expanding over time and how that spells opportunity for supplement brands within the vitamin and supplement industry.

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Topics: Supplement Entrepreneurship

Best Sweetener For Your Supplements : Monk Fruit vs Stevia

Posted by Zachary Litton on Jan 10, 2018 10:34:58 AM

Stevia sweeteners and monk fruit extracts have amassed popularity in the supplement world, and flavor scientists are exploring their options . While stevia-derived sweeteners are low-calorie solutions to sweeten your supplement, other brands are sweetening their products with monk fruit. It's no surprise that the monk fruit vs stevia topic is a hotly debated one between professionals in the realm of health and wellness.

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Topics: Frequently Asked Questions

How Magnesium and Calcium Work Together in Supplements

Posted by Zachary Litton on Jan 8, 2018 11:30:00 AM

Calcium and magnesium are a wondrous pair in the supplement industry as they assist each other with absorption. This leads to supplement brands pairing the two supplements in their products. Both of these nutrients may be obtained together when not surpassing the typical daily recommended levels.They are both key minerals that act as electrolytes inside the body. They also help regulate levels of fluid inside your cells. 

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Topics: Trending Ingredient Spotlight

Ingredient Discussion: EPA vs DHA

Posted by Zachary Litton on Dec 22, 2017 11:30:00 AM

EPA and DHA are two compounds found in fish oil supplements, but they are not the same. In fact, these two omega-3 fatty acids are quite different, and consumers may need one or both of these compounds for various reasons. As a supplement brand, you need to understand the similarities and differences between these two substances, as well as the best uses of each one. Below is some basic information about each of these ingredients so you can create better supplement for your customers. 

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Topics: Trending Ingredient Spotlight

Supplement Brands Using More Beta Alanine Than Ever

Posted by Zachary Litton on Dec 15, 2017 11:30:00 AM

Beta-alanine has become a fitness world staple, and the amino acid supplement is being stocked up by numerous providers. If you want to help your customers work out hard, stay healthy and return for more, you should know why beta-alanine persists as one of the supplement world’s best-selling items.

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Topics: Trending Ingredient Spotlight

How Amazon Elements Changes the Supplement Industry

Posted by Zachary Litton on Dec 13, 2017 11:30:00 AM

Earlier in 2017, Amazon created their own line of supplements since they saw how much revenue is generated from their site of these products. It's called Amazon Elements and it is forcing all other supplement brands to step up! 

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Topics: Supplement Entrepreneurship

Prevagen Lawsuit Dissected: What it Means for Supplement Brands

Posted by Zachary Litton on Nov 29, 2017 11:30:00 AM

Recently, the New York State Attorney General and Federal Trade Commission charged marketers of Prevagen with making false label claims and unsubstantiated claims about their product. These claims included cognitive benefits and improvement of memory.

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What is the Real Purpose of Pre Workout Supplements?

Posted by Zachary Litton on Nov 20, 2017 11:30:00 AM

Hi, my name is John Cornell and I am the vice president of business development here at ABH Pharma. Today we will be talking about the true purpose of pre-workout supplements.

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Topics: Frequently Asked Questions, Video & Graphic Archive

Increase in Sales of Ashwagandha Capsules

Posted by Zachary Litton on Nov 15, 2017 11:30:00 AM

Ashwagandha offers homeostasis benefits. In medical terms - adaptogen - helps your body to adjust to and manage daily stresses. Ashwagandha is an ancient medicinal root (Ayurvedic) with a modern application across many ailments from bipolar disorder to erectile dysfunction and even fibromyalgia. [1] [2]

Interest in Ashwagandha Is Growing 

From 2004 though late 2010 there was little online interest in Ashwagandha, but from late 2010 through the present, interest in this Ayurvedic herb has grown. Today, it is ranking at 100 percent on Google Trends, which tracks internet searches over a period of time. [3] In fact, the primary interest in this herb is from India and the United States. People are searching for Ashwagandha capsules Benefits and Ashwagandha Benefits and some specialized terms such as Ashwagandha capsules Patanjali - which show its' interest from India. 

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Topics: Trending Ingredient Spotlight

How to Attract An Investor to Your Supplement Company

Posted by Zachary Litton on Oct 27, 2017 11:30:00 AM

Ready to start your supplement brand, but not quite there with the capital? An investor could help power your dreams by supplying the funds you need to launch your brand. Finding the right investor for your brand can take time though; you’ll need to fully develop your idea of concept, have a complete business plan in place and be ready to talk real dollars and cents with the prospects you attract.

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