Modern information technology is making it possible for new players in the supplement market to get off the ground and take flight in an amazingly small amount of time.
Amazon.com is the world’s biggest Internet-based retail seller.
Selling products using Amazon’s purpose-driven FBA program is one significant way that many new and established business models are starting up and growing.
Amazon’s FBA Program
FBA simply stands for Fulfillment By Amazon- and that’s something that has been around for a while
If you’re not already aware- FBA can mean the difference between saving money for years or going deep into debt to build up enough investment capital to purchase vast amounts of material assets; and outsourcing the entire picking, packing, and shipping process.
Ask yourself, how much does a fleet of trucks cost?
What’s the price tag on an entire warehouse?
How much can you expect to pay your staff and crew to run all these assets?
What are the costs of maintenance? The answer to these questions put simply is; a lot.
The outbound shipping costs of Amazon is $1.54 billion annually.
The fact that they have gone to the expense of setting up that shipping empire means you don’t have to.
Selling supplements on Amazon with their FBA program makes it possible to forgo all of this expense and hassle because they already have all these capital assets set up and functioning right now.
It just doesn’t make sense to run a large scale vitamin business the old fashioned way anymore- and the fact is it would be impossible to compete should an organization attempt it.
Getting started with FBA is very simple.
There are a few things to learn- but the curve is far less steep than going it alone. But the program isn’t just about taking advantage of Amazon’s vast fulfillment infrastructure.
It is also a referral and loyalty program that incentivizes Amazon to boost your visibility as a seller- giving you access to more customers.
You might think of it as being similar to Search Engine Optimization- which simply means using keywords and phrases to achieve a higher rank on Google search pages and achieve better visibility to customers.
The difference with FBA is that instead of doing all the research into market and Internet trends yourself, Amazon promotes your products and your brand as a part of the program.
You can think of FBA as the everything bagel of marketing. They do it all- except for selecting brand messaging- that is still up to you. But they push your messaging in powerful ways that only Amazon can do.
That’s because moving your product, is their bread and butter.
The Power of Industry at Your Fingertips
With the FBA program, Amazon fulfillment publishes and distributes marketing material to your existing and potential customers all over the world.
First, you send your inventory to Amazon’s vast and sophisticated fulfillment network.
Amazon has fulfillment centers located to customers in every part of the globe allowing for strategic positioning near your customers.
They will store your products securely, and you can have confidence in the process because Amazon has just as much interest in the safe storage and shipping of your products as you do.
That’s because shipping your product is their business. You can send Amazon as little or as much as you care to.
Rest assured, they can handle as much as you can possibly throw at them.
When you sign up for FBA, your products become eligible to be listed on Amazon Prime as well as SuperSaver Shipping.
That means your customers will have access to fast and free shipping of your products.
That’s important because a growing segment of consumers prefer fast and free shipping- and some insist on it.
It also means that loyal Amazon customers- of which there are billions- will be exposed to your product messaging.
That means you could grow your brand exposure from your local neighborhood to a quarter of the world’s population in the space of a month!
So, if you’re not ready to grow fast and achieve overnight success, then FBA might not be for you.
FBA Customer Support
If you think it can’t get any better, we’ve got another surprise for you.
Not only does FBA have the potential to transform you into a captain of industry by giving you access to a vast shipping and marketing infrastructure, but they will also do customer service for you.
Amazon’s customer service capability functions 24 hours a day, 7 days a week, all around the world.
That means, whilst you are snoozing away, or planning your next big branding maneuver- Amazon can be giving your customers valuable information and support on a one-on-one basis.
Success with Amazon FBA
Just like with any section of the supplement industry, businesses that leverage FBA are fully scalable.That means a company of any size can be sustainable, and grow.
In 2014 WebRetailer.com surveyed Amazon sellers and found that 2.1% earned between $10 and $100 million. In 2016, they found that 9% of retailers earn more than $1 million annually.
In that same year, Slice Intelligence found that supplements and vitamin sales are growing faster than any other category on Amazon.
Sales in this sector increased by 40% in 2015, that’s 12% faster than any other e-commerce category.
These statistics shows that selling private lablel supplements on amazon is lucrative!
The Freedom to Innovate
The Canadian psychoanalyst and professor Jordan B. Peterson says that an entrepreneur is psychologically identical to an artist.
That means you have a creative personality. And for creative people, managing the tedious and regimented aspects of shipping, packing, customer service, and so on can be stifling.
But with FBA, you will have the time and the freedom to use your talents to nurture your vision for your brand and to relate directly to your valued customers.
As Amazon’s capabilities and network grow- so does your businesses’ potential. If it sounds too good to be true- it isn’t.
With this safety net provided amazon your intent should be to make a product that will out shine the top selling supplement on amazon.
The truth is, FBA has been around for a few years now, and it is a proven and reliable way to grow your business by selling vitamins on Amazon.
With FBA, there really isn’t anything standing in the way of your success.