Hottest & Most Popular Nutritional Supplement Industry Trends of 2017

HomeHottest & Most Popular Nutritional Supplement Industry Trends of 2017

Hottest & Most Popular Nutritional Supplement Industry Trends of 2017

By Will Cartwright | Supplement Entrepreneurship | 1 Comment | 06 March, 2017

Supplements have long been a way for men, women, and children to achieve their health and wellness supplement manufacturing marketing tips1.jpg

Supplements can be used for weight loss, to increase energy, to fill nutritional gaps, and more.

With so many supplements available today, it can be difficult for consumers to choose the ones that are right for them, and supplements that they have been using in the past may not be as effective as the newer products on the market.

We are seeing trends pointing towards the most popular supplements 2017.

Learn about the hottest upcoming health and wellness supplements to ensure your brand is offering consumers the most current products for their needs.

Popular Compounds for Weight Loss and Bodybuilding

Weight loss and building muscle is one of the most frequent reasons cited by individuals who use health and wellness supplements.

If your brand offers weight loss or bodybuilding supplements, consider these hot new compounds:

Silk Amino Acids

It sounds like something you might find on a shampoo bottle, but silk amino acids are actually proving to be excellent for increasing exercise endurance.

Derived from silk protein, these amino acids include glycine, valine, alanine, serine, and threonine.

Animal studies have revealed that endurance is doubled after administering silk amino acids 30 minutes before exercise, but human studies have yet to be done. 


Amino acids are so important to the body, especially during exercise, and this specialized amino acid is no exception.

HICA stands for alpha-hydroxyisocaproic acid and has been shown to potentially help prevent muscle breakdown. HICA is highly recommended for intense training and workouts due to its effect at decreasing DOMS, or delayed-onset muscle soreness.


You typically think of sugars being something you want to avoid when losing weight, but this naturally occurring, slow digesting sugar found in honey has been shown to potentially increase the amount of fat burned during a workout when taken 30 minutes prior to exercise.

This is an excellent compound to add to supplements geared towards consumers who are focused on high amounts of fat loss versus building muscle.

Popular Compounds for Increased Energy

Who needs coffee when you have great supplements with few side effects?supplement manufacturer.jpg

Consider these compounds for supplements aimed at increasing energy and focus:


This strange sounding compound is actually a form of mushroom that was used in the early 1930's by tibetans who were climbing Mt. Everest.

While it is a compound that is newer to the supplement market, it shows promise for increasing energy by boosting cellular metabolism and improving the way the body is able to utilize oxygen.


Not to be confused with iodide, a necessary nutrient that is often added to salt, iodine is a hormone that has been shown to regulate the body's metabolism.

Iodine is primarily used by the thyroid to create T3 and T4 (triiodothyronine and thyroxine, respectively) which are the two hormones that "govern" all of the other hormones the body produces.

Without adequate levels of T3 and T4, individuals can experience fatigue and a general lack of energy.

While iodine is present in many foods, including seafood, today's busy lifestyles often prevent people from eating the healthy foods they want. 

Popular Compounds for Anti-Aging Supplements

Many people use natural supplements to fight the signs of aging, from appearance to mental and physical symptoms.

These newer compounds may be great additions to anti-aging supplements that your brand carries:


NR stands for nicotinamide riboside, which is a form of Vitamin B3.

Most people know that B vitamins are critical for good health, but this form of B3 was discovered recently by a former Dartmouth researcher and shows excellent promise for anti-aging supplements.

NR has been shown to protect the body from tissue damage and nerve damage, and also can help reduce insulin resistance.


There may be something behind the recommendation of a glass of red wine a day after all.

Resveratrol is a compound found in the skin of grapes and other berries and has been shown to increase the lifespan of fish, worms, and fruit flies. 

Additionally, this powerful anti-aging complex may help improve the longevity of cells by working on sirtuins, which are proteins that ensure cells stay healthy. These two factors make resveratol and very popular health supplement towards older women.


Turmeric isn't just for cooking. The active ingredient in this spice, well known for its yellow color in curries, is curcumin.

Curcumin has been shown to increase the life span of fruit flies by 20% and can help protect against other conditions related to age.

While turmeric can simply be ingested, it's usually not palatable in high enough amounts to produce positive effects.

However, taking turmeric in a supplement can be a great way to get high enough levels of turmeric for it to be effective.

Keep This In Mind When Marketing Nutritional Supplement Industry Trends

Compounds that are newly discovered or haven't gotten much exposure are naturally going to experience a surge in popularity early on. This is an issue with many popular dietary supplements and  popular hearbal supplements.

For example, a woman who has tried popular fat burning compounds like raspberry ketones or garcinia cambogia without much success in the past is going to be more willing to try newer weight loss supplements like silk amino acids or HICA that hold more promise. 

While including trending compounds in your supplement brand can be a great way to increase sales and bring in new customers, it's important that you do your due diligence and ensure that there's enough research on the compound to assure consumers of its general safety and efficacy.

Since the Food and Drug Administration (FDA) is not involved in the oversight of most health and wellness supplements, it's up to the supplement brand to use products and compounds that they have researched well and have evidence to suggest the compounds will meet the needs and desires of their consumers. 

Supplement Entrepreneurship

Will Cartwright

Written by Will Cartwright

Will is a master of digital marketing in the vitamins & supplements space. He has years experience selling supplements on Google, self-hosted websites, Amazon, Facebook and much more. CLICK HERE to learn more about how Will can help your nutraceutical brand dominate digital marketing.

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