How Magnesium and Calcium Work Together in Supplements

HomeHow Magnesium and Calcium Work Together in Supplements

How Magnesium and Calcium Work Together in Supplements

By Will Cartwright | Trending Ingredient Spotlight | 1 Comment | 08 January, 2018

Calcium and magnesium are a wondrous pair in the supplement industry as they assist each other with absorption. This leads to supplement brands pairing the two supplements in their products. Both of these nutrients may be obtained together when not surpassing the typical daily recommended levels.They are both key minerals that act as electrolytes inside the body. They also help regulate levels of fluid inside your cells. 

How Calcium and Magnesium Work Together

Magnesium helps the body absorb calcium once it enters the intestines. Magnesium is also found is a lot of anti-anxiety supplementsFor this reason, a lot of supplement brands seek  have formulated magnesium supplements which are directly marketed to the calcium-consuming crowd.

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Calcium itself, often remains in crystal form. When these crystals enter the consumer’s blood, however, they can create problems. All too often, those consuming too much calcium experience kidney stones—or even kidney failure. Magnesium, however, can keep the body’s calcium suspended within the blood as a solution; this solution is easily absorbed, passing through the intestinal tract with ease without causing kidney problems. 


Typical Anti-Osteoporosis Combo

Magnesium and calcium in a supplement are additionally beneficial to those at risk of osteoporosis. Reportedly, westerners have the world’s highest rate of osteoporosis due to their calcium-rich diets. Calcium might be good for one’s bones but you won;t be able to attain maximum results without a little magnesium increasing bioavailability 

In fact, studies suggest that the high osteoporosis rate isn’t due to high calcium amounts, but a lack of magnesium. Processed foods, sodas and even prescription antacids can cause magnesium depletion—thus resulting in osteoporosis. 

Roughly 1,000 mg of calcium, and 400 mg of magnesium, should be taken into the body for one to experience reduced chances of osteoporosis while benefiting from the pair’s other benefits. Many magnesium-calcium supplements can be sold as products which promote healthy teeth, bones and even mental health. Because both these ingredients are beneficial to the body as a whole, multi-day formulas are frequently the most cost-effective products.

How Much Magnesium Should be Taken?

Supplement brands intending to market a magnesium-calcium combo should take note of the pair’s effectiveness at different doses. Magnesium might keep calcium dissolved within the bloodstream, but it needs to be consumed at a two-to-one ratio to calcium. The more calcium one takes, the more magnesium’s effects will be reduced. New York Times best-selling author, Dr. Joseph Mercola, suggests that this double-dose is the most effective for the increase of a hormone called calcitonin.

Magnesium seemingly converts vitamin D into its active form, too, making the vitamin’s absorption rate much quicker while simultaneously boosting the metabolism. By stimulating the calcitonin hormone, magnesium can further preserve bone structure while extracting calcium from the individual’s soft tissues and blood. Then, the calcium is transported—and is subsequently used by—the body's individual’s bones. 

Magnesium-calcium combination supplements can also be marketed as supplements to improve an individual’s glucose status if they’re pre-diabetic. Magnesium-calcium combinations have also been sold to alleviate restless leg syndrome, menstrual pain and migraines. In some cases, providers sell the supplement combination as an effective antacid—or even as a laxative.


Maximizing the Magnesium and Calcium Appeal

Where marketing is considered, one should remember that consumers shopping for magnesium and calcium likely have magnesium-rich diets already. For this reason, both nutrients should be marketed in combination products. Because many consumers simply supplement magnesium and calcium after consuming plenty of whole grain foods, lentils and a variety of beans, they often seek a comprehensive supplement which can rectify low calcium absorption rates.

Unfortunately, too few consumers understand the problems surrounding calcium absorption. Often, these same consumers purchase calcium products repeatedly—hopping between different products, even, in an attempt to circumnavigate the absorption problem. A multi-supplement containing magnesium, calcium, vitamin K and vitamin D, for this reason, is an incredibly potent selling opportunity. Whether marketed as an anti-osteoporosis product, a bone health supplement or as an all-around support supplement, a magnesium and calcium combination is a strong cornerstone of any supplement line!



Trending Ingredient Spotlight

Will Cartwright

Written by Will Cartwright

Will is a master of digital marketing in the vitamins & supplements space. He has years experience selling supplements on Google, self-hosted websites, Amazon, Facebook and much more. CLICK HERE to learn more about how Will can help your nutraceutical brand dominate digital marketing.

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