Supplement Manufacturer Insiders Knowledge

What Are Ayurvedic Herbal Supplements & Why Are They So Popular?

Posted by Will Cartwright on Feb 16, 2017 10:30:00 AM

Ayurvedic medicine may be something you've heard about but haven't done much research into.

As one of the hottest new health and wellness trends, incorporating Ayurvedic medicine into your supplement brand may be profitable for you.

Here's what you need to know about this ancient Indian medicine and how to best create supplements that open your client base to those who are interested in Ayurveda.

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Topics: Insider Knowledge, Trending Products

MCT Oil Benefits Weight Loss & People Are Noticing

Posted by Will Cartwright on Feb 13, 2017 10:30:00 AM

When Martin Stuart injured his knee playing flag football at the company’s yearly outdoors weekend event, his life took an unexpected downturn.

Martin had always been the athletic type.

He ran track in high school, hiked the Appalachian Trail with his fraternity brothers in college and the people in his office considered him a workout warrior.

Beyond regular trips to the gym, he maintained a mostly healthy diet. You wouldn’t catch him in a fast food drive through, but he liked a good pizza and

wings when watching sports on TV with his buddies.

He was never one to fear a few extra calories, because he could always log an extra mile or two on the tread mill .

But his ability to control body fat took a hit with that knee injury.

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Topics: Trending Products

Benefits of Folic Acid Supplements | Crucial to Prevent Birth Defects

Posted by Will Cartwright on Feb 9, 2017 10:30:00 AM

Supplement Manufacturing Can Help Prevent Birth Defects by Providing Folic Acid

Kristy thinks she may want to have a baby someday, but wonders if her body is in the best shape possible for the health of her baby.

While she eats a healthy diet and engages in regular exercise, she worries that she should be doing more to avoid birth defects and other problems during a future pregnancy.

Healthcare professionals have known for decades that consuming folic acid reduces a woman’s risk of having an infant affected by specific types of birth defects, known as neural tube defects.

The neural tube is the hollow structure where the brain and spinal cord form in a developing embryo. Neural tube defects affect the brain, spine, or spinal cord in that developing embryo.

Two of the most common neural tube defects are anencephaly and spina bifida.

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Topics: Industry Research

7 Supplements to Stock for Kids - Beyond the Multivitamin

Posted by Will Cartwright on Feb 6, 2017 10:30:00 AM

How are you marketing your brand to parents and families? If you are only stocking a basic multivitamin, you could be missing out. From pre-natal health and wellness to supplements for growing teens, filling the needs of not only parents, but kids as well can help you expand your market and appeal to your target consumer in more ways than one.

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Topics: Trending Products, Industry Research

Understanding Training, Diet, & Supplements for Bodybuilders

Posted by Will Cartwright on Feb 2, 2017 10:30:00 AM

Bodybuilding champions are the embodiment of physical accomplishment. They merge heavy weight lifting with calorie-burning cardiovascular and aerobic training to create the leanest, most muscular physiques on the planet.

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Topics: Industry Tips & Tricks

Turmeric and Curcumin Powerful Healing in Supplement Form

Posted by Will Cartwright on Jan 30, 2017 10:30:00 AM

There is a lot of information out about the healing power of turmeric and curcumin. Yet, there is still some confusion about what these supplements are. They are two separate things. Turmeric is a plant (Curcuma longa) while Curcumin is a substance that comes from the roots of the turmeric plant (Curcuma longa.) It is important to make that distinction and to also list the Latin name given to this plant as there are other turmeric plants and when taking supplements it is important that the ingredients come from the right plant. 

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Topics: Trending Products, Industry Research

12 Marketing Ideas for any Supplement Business in 2017

Posted by Will Cartwright on Jan 26, 2017 10:30:00 AM
People are more health-conscious than ever before, and this is reflected in the booming vitamin and supplement industry. Phil started his company, Brain Essentials, from a one-room apartment just after college, and moved to a 2,500 square foot warehouse just two years later. He’s made great strides, but is now looking to break through to the next level.

He’s asked for feedback from his customer base and researched current market trends. The consistent message he’s received from customers is a desire for more high-quality supplement choices. He's also ready to raise more awareness about his product line and brand ethos.

Taking this feedback into consideration, Phil has made some key strategic and marketing moves for Brain Essentials, and it’s paid off exponentially. Perhaps your supplement business can benefit from this experience? Consider the following 12 ideas to help breathe new live into your vitamin and supplements business:
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Topics: Insider Knowledge, Industry Tips & Tricks

Organic — The New Face of Supplements

Posted by Will Cartwright on Jan 23, 2017 10:30:00 AM

People are caught between what is perceived and what actually is. In the case of organic supplements, the word "organic" is highly misleading.

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Topics: Insider Knowledge, Industry Tips & Tricks

Top 15 Questions to Ask a Supplement Manufacturer

Posted by Will Cartwright on Jan 19, 2017 10:30:00 AM

Your company is already established and successful. You take pride in providing high quality health and wellness products that improve peoples’ lives; however, you know there’s more your supplement brand could be doing in the marketplace.

It’s time to take things to the next level. You’ve done your homework about what people are looking for in supplements, and you see current and upcoming trends. You’re in touch with the pulse of the industry, and it’s time to expand to new horizons of success.

This next step will likely involve connecting with a new supplement manufacturer for some or all of your product line. However, this decision should not be taken lightly. If you want to make a mutually beneficial connection that helps take your business to the next level, be sure to ask the following 15 questions while screening potential suppliers:

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Topics: Insider Knowledge, Industry Tips & Tricks

Study Links Lutein and Brain Health, Intelligence in Older Adults

Posted by Will Cartwright on Jan 16, 2017 4:23:42 PM


This article was originally written as a submission for Senior Resource Guide

Like many baby boomers, Bill wants to age well and remain sharp as a tack in his golden years. Bill remembers how his father seemed to lose the ability to use the skills and knowledge he acquired over a lifetime, something medical professionals refer to as “crystallized intelligence.” Realizing that people are living longer than ever before, Bill wants to do whatever he can to preserve his crystallized intelligence as he ages.

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Topics: Industry Research

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