Which are the most popular dietary supplements? An easy way to check is to use Google search data to determine what consumers look for when they shop online. To analyze this data we grabbed from google we used Keywordtool.io.
We look at the top 20 most Google searched supplements and help you visualize the data! This data is important because if you take the time to research the market you could better analyze when certain supplements are most popular. This is super beneficial for private label supplements due to their ease of addition to your line. With ABH Pharma's private label supplements you can quickly add 500 bottles of a trending supplement to give your sales a calculated boost!
1. Vitamin B-12 -
Search volume per month = 823,000 Cost per click = $0.59 - One of the most affordable supplement for a PPC campaign and the volume for search is high. This means that B-12 is in demand and people are either shopping for it or searching for information about it. From a marketing perspective, this is an easy way to introduce prospective new customers to your brand.
2. Vitamin C -
Search volume per month = 555,000 - Cost per click = $0.71- The cost per click is more than twice that of B-12 which means that the competition is higher. It will cost you just over 2x more to introduce your brand to these consumers, and that makes B-12 a great deal for private label brands. Still, there are 555,000 searches for vitamin C per month, and that makes this supplement viable.
3. Vitamin D3 -
Search volume per month = 368,000 - Cost per click = $0.90 - Vitamin D3 offers a high search volume and a fair cost per click making this an affordable vitamin for a PPC campaign. With 368,000 searches per month, you stand a good chance of attracting new consumers to your brand with a Private Label Vitamin D3. We manufacture our vitamin D3 with either organic olive oil or organic coconut oil to help further diversify your brand.
4. Probiotic Supplements -
Search volume per month = 368,000 - Cost per click = $2.41 - Probiotic Supplements receive the same number of monthly searches as does vitamin D3, but the cost per click is nearly 3x that of D3. Again, there is a lot of competition between marketers for this supplement so while the number of searches is high, the pay off in potential new customers is low. This is a supplement that is worthy of new product status, but the approach might be more profitable through organic search methods rather than through PPC. ABH Pharma helps companies willing to invest in probiotics through our Time Release Whey Protein Blend that incorporates them.
5. Vitamin A -
Search volume per month = 246,000 - Cost per click = $0.54 - Vitamin A offers a good return with a high search volume and a low cost per click.
6. Vitamin B6 -
Search volume per month = 165,000 - Cost per click = $0.46 - B6 also offers a good return on a PPC campaign investment. The monthly searches are not as high as that of vitamin A, but the cost is really affordable.
7. Iron Supplements -
Search volume per month = 110,000 - Cost per click = $0.78 - The pay off for Iron supplements is mixed. The cost per click is hedging upwards while the total monthly searches are dropping. In contrast to vitamin D3, you'd be paying nearly the same cost per click but have access to 3X more searchers.
8. Magnesium Supplements -
Search volume per month = 90,500 - Cost per click = $0.99 - Magnesium is in the same boat as Iron supplements. The monthly search volume is not supporting the higher cost per click, and that means that marketers are fighting over a limited number of monthly searchers.
9. Fiber Supplements -
Search volume per month = 60,500 - Cost per click = $1.62 - Fiber as a private label supplement is a good deal even though the search volume is low and the cost per click is high.
The reason that fiber remains a good deal is that people already know about it and are reaching for it on shelves. If you need a supplement to round out the offerings of your private label brand, consider fiber - both soluble and non-soluble fiber.
10. Zinc Supplement -
Search volume per month = 49,500 - Cost per click = $0.83 - Zinc is one of those supplements that has a seasonal bang as it is part of many holistic cold and flu treatments.
The cost per click is reasonable, even though the search volume is smaller than many others. The potential here is huge as flu season gets underway. Reach out to us about how and when to order seasonal supplements.
11. Potassium Supplements -
Search volume per month = 49,500 - Cost per click = $0.95 - The cost per click for potassium is low even though the search volume is high. This means that marketers are fighting over a smaller number of internet searchers.
This, along with other minerals, is a good example of supplements that do well but cost too much for a PPC campaign. Instead, target this audience with an organic search program through quality SEO, and you should reap the rewards without the huge expense.
12. Fish Oil Supplements - Search volume per month = 33,100 - Cost per click = $1.24
We offer many different kinds of private label fish oil at ABH Pharma. Varying with different levels of EPA and DHA; these supplements support healthy heart function and circulation by helping to lower blood pressure, reducing triglycerides, slowing the development of plaque in the arteries, and reducing the risk of abnormal heart rhythms.
13. DHEA Supplements - Search volume per month = 12,100 Cost per click = $0.96
14. Nitric Oxide Supplements (NO2) -Search volume per month = 40,500 Cost per click = $1.29
NO2 Supplements are popular due to their effect on recovery rates and reducing fatigue during work outs. It is easy to market this supplement becasue of it's benefits that help anybody that is physically active. This is one of those supplements that all major brands carry due to it's versatility in uses.
15. MSM Supplements - Search volume per month = 33,100 Cost per click = $0.83
16. CLA Supplements - Search volume per month = 33,100 Cost per click = $0.81
This dietary supplement features conjugated linoleic acid (CLA), a naturally occurring fatty acid that supports healthy body composition and tone.
CLA helps support dieting goals and healthy weight management when used as part of a regular diet and exercise program.
17. Calcium Supplements - Search volume per month = 40,500 Cost per click = $2.09
18. Amino Acid Supplements - Search volume per month = 27,100 Cost per click = $1.28
19. Iodine Supplements - Search volume per month = 33,100 Cost per click = $1.21
20. Biotin Supplements - Search volume per month = 22,200 Cost per click = $0.97
Biotin reduces brittleness, increases nail strength, and promotes hair growth. Biotin helps convert carbohydrates in food into energy the body can use for healthy growth and function. B vitamins, including biotin, also help the body metabolize protein and fats. Biotin is a water-soluble vitamin, which means the body cannot store it. We also offer Private Label Biotin Gummies!
Every single one of these private label supplements can help your brand expand into new territories. Reach out to ABH Pharma for assistance with adding private label supplements to your brand. We make the process easy and affordable with stock formulas and low MOQ's of only 500 bottles!