This blog looks at the top health concerns for millennials and how their use of nutraceuticals is emreging as a social norm.
Millennials are the largest demographic for shoppers and perhaps the most worldly of all the generations.
They are a group that has inherited the best of technology, the freedom to work anywhere, and they are the most connected group of humans on the planet.
Still, everything in the millennial world is not rosy. These are also the people who will inherit the most complicated health problems, have access to fewer antibiotics, and face emerging diseases such as Zika.
Hangover Reducing Supplements
Liposomal Glutathione - is a master detoxification compound. It has many positive benefits including acting as an antioxidant and protecting us from oxidative stress, heavy metals and other toxins, such as alcohol making Liposomal Glutathione the go-to preventative and curative for those times when we drink a little too much.
Liposomal Glutathione is a naturally occurring substance that is found in high volume in the cells. It is measurable on the same level as cholesterol and glucose and is a very important part of our health. 
It also takes a lot of energy for our body to manufacture Liposomal Glutathione. That is another reason why the supplemental form of this key supplement is important. It is one of the bodies first lines of defense against oxidative stress. The introduction of toxins into the body is a cocktail for oxidative stress. Alcohol is considered a toxin.
Regarding marketing, Liposomal Glutathione is a wonder supplement. It has so many positive roles
that every daily supplement regime needs it. As a preventative, it shields the body, cells, and organs from toxins and oxidation before the damage occurs.
In medicine, we often treat the results rather than prevent them from occurring in the first place.
Millennials are keen on health, and they are keen on preventative health. Adding Liposomal Glutathione to your daily routine helps with prevention. The real power of hangover reducing supplements is through prevention.
It is okay to have a good time, but remember that alcohol is a toxin and even with the powerful antioxidative properties of Liposomal Glutathione, binge drinking is a risk.
Immune System Boosting Supplements
We read every single day about how antibiotics are becoming less effective. At the same time, we read or experience issues that tax our immune system. Common immune diseases include both autoimmune diseases and immune-mediated phenomena. Those include
- Asthma and allergies
- Food allergies and intolerances
- Inflammatory Bowel Disease (IBD)
Those are a few of the diseases that tax our immune system. There are many others such as the common cold and flu.
One of the reasons that antibiotics are are losing their effectiveness is because we overuse them or we do not use them as prescribed. The millennials are approaching healthcare differently.That might be because they are the generation who is going to have to face life with medicines that are failing.
Regarding marketing, Immune System Boosting Supplements are a big deal they range from Vitamin C to Elderberry and in between are a lot of options for any who wants to help boost their immune system.
Echinacea - is a popular and well-known natural immune booster. It is often paired with goldenrod and works to help shorten the duration of colds and upper respiratory illnesses. 
Prebiotics and Probiotics — Beneficial organisms, most oven bacteria. They work together to help the body overcome infection, inflammation, and bolster immune defenses. They go beyond just regulating your gut as they help to absorb heavy metals and toxins too. 
Astragalus Root - is an herb whose place in Chinese Medicine predates Western Medicine.
It is not a well-studied herb, but there studies that show it can benefit cancer patients through boosts to the immune system and potentially as a supplement that can shrink tumors.
It might also be a perfect complementary drug for use with chemotherapy or post chemotherapy treatments.
However astralagus root should not be used if you suffer from an auto-immune disease like rheumatoid arthritis or multiple sclerosis.
Ginger - Ginger is a root that we use both as a dietary supplement and as a food source. It has a deep history as an immune booster, and the fibrous root can help with the absorption of heavy metals and toxins including lead. 
Other Immune system boosting supplements include:
- Vitamin D
- Colloidal Silver
The approach for immune boosting is two-fold. One is as a preventative that allows your body to build
a stronger immune system by making the "tools" to do so available.
The second is the immune boost when you are already sick or felling sick. Probiotics are an excellent way to add prevention to your immune strategy and Elderberry is an excellent tool for an immune boost while you are suffering from a cold or the flu.
Supplements for Depression
Depression is an odd disorder. It has many faces, and the behind-the-scenes triggers and bodily results differ.
What we know is that depression is sometimes about brain structure and functionality through signal quality.
In other cases, it can be metabolic in that the brain is not processing the right chemicals or not manufacturing them.
In even other cases, the cause might be related to inflammation or inflammation might be a symptom.
Supplements for depression help our brain, and that process might prevent or treat depression include:
Fish Oil - Fish oil is an Omega-3 fatty acid, and omega-3 fatty acids are a key component of nerve transmission. That could be a cause of depression. If your brain is not receiving or sending signals properly, then its' components cannot release or take in nutrients, chemicals, and hormones. 
Vitamin D - Vitamin D is known as the happy vitamin because it has such a positive effect on our mental health. Vitamin D does a lot. It is thought to be a mood elevator which might mean that Vitamin D is a good preventative for depression. Depression follows groups of people such as those with diabetes, elderly, and people who are sick. These same groups are also at risk for vitamin D deficiency. 
Theanine - Theanine is a compound found in green tea. It has been shown via medical studies to improve the symptoms of depression, reduce anxiety, and help people to sleep better. 
Other supplements for depression include:
- 5-hydroxytryptophan - Might help boost serotonin levels.
- B-Complex Vitamins - They help to balance brain transmitters.
Supplements for depression are popular. People reach for them for mild cases of melancholy to a self-treatment for major depression.
Supplements That Reduce Stress
Stress is a killer. According to CNN, nearly 25 percent of all Americans suffer from stress. So, what are the supplements that reduce stress?
Magnesium - When people suffer from a magnesium deficiency it can cause anxiety. A study that looked at mice and anxiety found that when magnesium deficiency occurred, mice began to exhibit signs of anxiety and stress. When magnesium was part of the mouse's diet, those symptoms went away. 
Valerian Root - Valerian root is an ancient medicinal herb. It has a long history of use as an herb to treat insomnia and stress. Studies show that is consistent in reducing the symptoms associated with stress. 
Other options for supplements that reduce stress include:
- B-Complex vitamins
- Gamma-Aminobutyric Acid
We understand that stress is negative and that it impacts people in different ways. One of the best ways to combat stress is to ensure that your body has all of the tools - supplements - that it needs to function at peak efficiency.
Supplements That Increase Focus
Across society, we see more and more people who need help with focus. Some of those people suffer from lack of mental focus.They exhibit symptoms that range from mild procrastination to full blown ADD. Supplements of this nature are often reffered to as nootrpics Which supplements help to increase focus? Let's find out:
Ginkgo Biloba - Perhaps one of the most popular supplements for improved brain health, Ginkgo is an ancient Chinese herb with a long history of use as a supplement to improve brain health and function.
This herb and herbs in general are very popular due to the versatility. You can use herbs in teas or grind them up into powders depending on the user's preference.
In medical studies, it was shown to help improve memory, especially in older adults . Ginkgo is thought to improve brain health by improving the flow and usage of oxygen to the brain.
L – Theanine - is a substance that is found in green and black teas. It is a natural substance and was shown in several studies to increase the alpha brain waves in groups given L – Theanine over those that were given a placebo.  However, the study used 50 mg of L-Theanine, which is difficult to achieve from drinking tea.
Acetyl-L-carnitine - Acetyl-L-carnitine does many things for our brain including protecting it against the effects of neurotoxins and as an energy booster for the brain. In a study using mice, Acetyl-L-carnitine was shown to increase the energy levels in the brain. 
Hunger Curbing Supplements
Obesity is not just about being overweight, but also a precursor to many diseases such as diabetes, heart disease, and fatty liver disease. Are their hunger curbing supplements? Yes. In fact, some of them are very potent.
Resveratrol 100 mg - found in grapes and red wine, this supplement helps your body to utilize blood sugars - glucose - better. When your blood sugar levels remain stable, there are fewer episodes of binge eating. 
other hunger craving supplements that help with blood sugar levels include:
- Fish oil
- GABA or Gamma-Aminbutyric Acid.
- Lipoic Acid
Many of these supplements help your body to overcome the cravings for carbs, which is the starch form of sugar. We use sugar when our body is running out of energy to give it a quick jolt. The problem with carbs is that once you eat them, they burn quickly leaving needing more.
Supplements for Better Sleep
Sleep deprivation leads to mean problems such as stress, fatigue, or brain fog.
One of the best supplements is calcium. Calcium plays a role in helping your body to relax so that you can sleep.
A study showed that calcium intake helped people fall asleep. 
Another common mineral is magnesium and studies have shown that magnesium helps you stay asleep by helping your body to reach deep sleep.
Melatonin - Melatonin is a naturally produced substance in our brain. It helps us to sleep soundly. A good night's sleep helps us to de-stress. In a medical study, melatonin consistently was shown to reduce stress as well. 
Lavender Essential Oil - studies have shown that exposure to lavender essential oil helps mice fall asleep much faster. 
Other supplements that help improve the quality of sleep include:
- Valerian Root
- Passion Flower
- St. John's Wort
Many of these are available as supplements or essential oils.
Millennials are the largest group of shoppers between all demographics of people. They also are the single group of people who face the most complicated medical challenges, such as those presented by antibiotic resistant diseases, increased pollution, and the effects of climate change.
Supplements are a way for humans to enhance their health and potentially in managing their health.