Supplement Manufacturer Insiders Knowledge

Why It’s Time to Go Organic: Vitamin and Supplements

Posted by Will Cartwright on Apr 28, 2017 10:37:36 AM

The trend toward organics has really hit its stride in recent years.

As a result, organic supplement manufacturers have been in higher demand.

This is largely in response to the previous push toward GMOs (genetically modified organisms) and the resultant “frankenfoods” that have found their way onto store shelves.

Read More

Topics: Industry Tips & Tricks

Marketing Nutritional Supplements

Posted by Will Cartwright on Apr 17, 2017 10:30:00 AM

Today, there are hundreds of thousands of supplements, sport nutrition vitamins, and other similar products vying for your customer’s attention. Many of these are unique with real benefits for users, and many are not. The increasingly savvy consumer of these products can be fooled by a product for a while- but low-quality supplements with little to no positive effects don’t take long to wash out of the market forever- and anything that even remotely reminds consumers of those failed products is also doomed to failure.

Read More

Topics: Industry Tips & Tricks

Understanding Training, Diet, & Supplements for Bodybuilders

Posted by Will Cartwright on Feb 2, 2017 10:30:00 AM

Bodybuilding champions are the embodiment of physical accomplishment. They merge heavy weight lifting with calorie-burning cardiovascular and aerobic training to create the leanest, most muscular physiques on the planet.

Read More

Topics: Industry Tips & Tricks

12 Marketing Ideas for any Supplement Manufacturing Business in 2017

Posted by Will Cartwright on Jan 26, 2017 10:30:00 AM

People are more health-conscious than ever before, and this is reflected in the booming vitamin and supplement manufacturing industry.

Phil started his company, Brain Essentials, from a one-room apartment just after college, and moved to a 2,500 square foot warehouse just two years later.

He’s made great strides, but is now looking to break through to the next level.

He’s asked for feedback from his customer base and researched current market trends.

The consistent message he’s received from customers is a desire for more high-quality supplement choices.

He's also ready to raise more awareness about his product line and brand ethos.

Taking this feedback into consideration, Phil has made some key strategic and marketing moves for Brain Essentials, and it’s paid off exponentially.

Perhaps your supplement business can benefit from this experience? Consider the following 12 ideas to help breathe new live into your vitamin and supplements business:

Read More

Topics: Insider Knowledge, Industry Tips & Tricks

Organic — The New Face of Supplements

Posted by Will Cartwright on Jan 23, 2017 10:30:00 AM

People are caught between what is perceived and what actually is. In the case of organic supplements, the word "organic" is highly misleading.

Read More

Topics: Insider Knowledge, Industry Tips & Tricks

Top 15 Questions to Ask a Supplement Manufacturer

Posted by Will Cartwright on Jan 19, 2017 10:30:00 AM

Your company is already established and successful. You take pride in providing high quality health and wellness products that improve peoples’ lives; however, you know there’s more your supplement brand could be doing in the marketplace.

It’s time to take things to the next level. You’ve done your homework about what people are looking for in supplements, and you see current and upcoming trends. You’re in touch with the pulse of the industry, and it’s time to expand to new horizons of success.

This next step will likely involve connecting with a new supplement manufacturer for some or all of your product line. However, this decision should not be taken lightly. If you want to make a mutually beneficial connection that helps take your business to the next level, be sure to ask the following 15 questions while screening potential suppliers:

Read More

Topics: Insider Knowledge, Industry Tips & Tricks

10 Steps: How To Start Your Own Supplement Company Successfully

Posted by Will Cartwright on Nov 28, 2016 10:30:00 AM

jLearning how to start your own supplement company can be rewarding, but it is also a lot of work.

Many people interested in the supplement business have good ideas, but it takes more than just a good idea to build a profitable business.

In order to be truly successful, you must also be able to market your product, distribute it, provide customer service, deal with legal issues and handle all of your financial affairs while still earning a healthy profit.

Read More

Topics: Industry Tips & Tricks

Making Your Supplement All Organic Using An Organic Flow Agent

Posted by Will Cartwright on Nov 7, 2016 10:43:27 AM
Read More

Topics: Ingredient Technology, Industry Tips & Tricks

New Call-to-action

Join the Manufacturer Insider Club for New Article Email Notifications