Ayurvedic medicine may be something you've heard about but haven't done much research into.
As one of the hottest new health and wellness trends, incorporating Ayurvedic medicine into your supplement brand may be profitable for you.
Here's what you need to know about this ancient Indian medicine and how to best create supplements that open your client base to those who are interested in Ayurveda.
What Is Ayurvedic Medicine?
Ayurveda is thousands of years old and was developed by Indian sages well before Western medicine proved the powerful link between the mind and body.
Like some forms of Eastern medicine, Ayurveda does not solely focus on curing illness, but rather, promoting total health and wellness.
The primary principles that guide Ayurvedic medicine are that the mind and body are inexplicably connected and there is nothing with more power than the mind to heal ailments of the body.
Two secondary principles of Ayurveda are the importance of quality sleep and the use of food as medicine. Food should be nourishing, bright, and colorful, but today's diets are often lacking all three.
Benefits of Ayurveda
In 2015, the University of Maryland Medical Center published a report on the benefits of Ayurvedic medicine on the mind and body.
Ayurvedic practices and herbs can help improve symptoms of:
- High blood pressure
- High cholesterol
- Alzheimer's disease
- Painful menstruation
- Parkinson's disease
- Chronic fatigue
- Chronic pain
Ayurvedic medicine works to reduce the symptoms of the above conditions by balancing the three energies of the body,or doshas.
The belief behind Ayurveda is that in balancing the three doshas -- which is different for each person -- disease can be eliminated and true health, wellness, and vitality can be achieved.
Supplements Used in Ayurvedic Medicine
There are a number of vitamins and supplements that are incorporated into Ayurvedic medicine to help balance the body's energies.